Top 10 Helpful SEO Tips for Small Business Owners
Small business owners who have just
begun their SEO campaign will find that there is no end to the depth and
complexity inherent in search engine optimization. Many companies try
to take a do-it-yourself mentality to SEO implementation that ends with
them sloppily stringing together popular search terms or stuffing
keywords on contextually irrelevant web pages. Some businesses implement
SEO so poorly that, in some instances, Google may disregard their
website as a spam site. The result is a significantly low ranking that
will make the business show up in only the most specific term searches.
Starting or running a start up company
presents many challenges for entrepreneurs no matter what the service or
product. The last thing CEO’s
may consider is their Internet marketing strategies or Brand
management. In addition, most likely that is not their area of
expertise nor do they have the time to implement the tasks required to
gain the valuable exposure required.
Improperly-handled SEO campaigns are
increasingly common these days, but it is not a fate that need befall
all small businesses. It is always recommended that a company turns to a
top SEO agency when approaching any search engine optimization project.
Once a marketing firm has been selected, then the business will be able
to run a successful SEO
campaign. However, it’s important to bear in mind that there are several
key points that should always be kept in mind when approaching SEO.
1) Identify your Intended Audience
The
first step in any SEO campaign should always be determining who the
intended audience of your good or service is. While it’s easy to simply
focus on your business as the driving force behind your SEO operations,
it always helps to be a more specific in your approach. By selecting a
certain product as the core keyword of your campaign, you will be able
to attract more traffic than otherwise.
2) Expand your Keyword Focus
Although your focused keyword may not have a hundred and one uses, you
should always try to be as forward thinking as possible when considering
other optional keywords. Sometimes the search term that Google looks
for may not be the same one that you would have typed when looking for
it yourself. You should always do research to find other ways that web
surfers may try to look up your product or service.
3) Refine your Website’s Page-to-Page Connectivity
A
well-designed website is one that funnels users from page to page
effortlessly. By interlinking your site so that relevant pages connect
to one another, you’ll find that even the less visited branches of your
website will see more traffic. As a result, you can expect your website
to have better domain authority and, as a result, a higher place among
the search engine rankings.
4) Keep your Keywords Dynamic
Even
if a particular keyword has generated a lot of traffic during the
course of your SEO campaign, don’t let that prevent you from cycling
your keyword focus. Search trends change as much as social ones do, so
there’s never a guarantee that one term will consistently prove
fruitful. Always be on the lookout for other applicable keywords that
may bring traffic to your website.
5) Establish your Business on Social Media
Social
media work has become an increasingly popular way to generate long term
website traffic. These days, many SEO agencies focus a lot of their
attention on establishing a follower base for their clients. As the
number of people following your company continues to increase, so too
will the potential customers that may frequent your business’ site. No
matter how big or small your organization may be, you can never have
enough Facebook or Google+ followers.
6) Go Where the Competition Isn’t
While
it is important that your company builds a significant social presence
on the more popular networks, it’s always a smart move to look for
alternative sites on which to make your business known. As anyone in the
SEO community can tell you, there are several up-and-coming social
networks that have yet to be capitalized on. In addition to establishing
yourself on Facebook or Twitter, consider also extending your social
media campaign to sites like Pinterest as they become available.
7) Constantly Create Original Content
Increasing your company’s web traffic and domain authority is only the
first step in your SEO campaign. While some SEO agencies may focus
entirely on getting potential customers to your site, giving users a
reason to stay on your website is going to be vitally important.
Original content, such as a weekly blog or community activities, can go a
long way towards capturing an audience and convincing them to continue
interacting with your site until a sale is made.
8) Consider Pay-Per-Click as a Way to Create Site Traffic
While
the service that PPC companies provide may not be as attractive as the
long term solutions of most SEO practices, that doesn’t mean they aren’t
useful. PPC advertisements have been a decent way to drive site traffic
volume for over a decade. Should you feel your monthly analytics aren’t
showing the numbers you want to see, consider supplementing them with
PPC work.
9) Patience is Key
Even when employing the most methodical and well-run SEO or social media
campaign, one has to keep expectations manageable. Yes, search engine
optimization and other SEO practices can lead to dramatically improved
site traffic and search engine rankings, but they do take time. After
having built up momentum and established your company as a significant
online presence, your website’s analytics will rise sharply. However,
getting there may sometimes take a month or two. One should always keep
this in mind throughout the duration of the campaign.
10) Always Stay in Contact with your SEO Firm
By keeping a close working relationship with your SEO agency, you and
your business will be able to reap a number of benefits. Aside from
having a greater degree of control over the details of your campaign,
you will also be briefed on any setbacks or major developments as they
occur. As a result, your optimization and social media work will go
without a hitch, and you’ll be able to fine tune the particulars of the
campaign as you see fit.
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